Case Studies

Proof of commercial impact.

We measure success in pipeline generated, inefficiencies removed, and high-performing teams built.

Don't just take our word for it. Here is how our fractional leadership and RevOps methodologies have transformed scaling businesses and supported tier-one corporate brands.

01 ITV & Little Dot Studios
Executive Case Study

Managing high-stakes live audience engagement

The Challenge

Managing the live, real-time social media audience for a tier-one television property (“Who Wants To Be A Millionaire”) requires flawless execution, zero downtime, and absolute brand safety.

The Solution

I operate as the trusted lead for live audience management — watching episodes ahead of time, preparing highly contextual content, and executing live-to-air community interactions as the show progresses.

“Trusted to handle the live social media audience for one of the UK’s biggest TV shows. Flawless execution when it matters most.”

James Loveridge — ITV / Little Dot Studios
02 Creditplus
Executive Case Study

Bridging the gap between boardroom strategy and team execution

The Challenge

Scaling financial firms often have the budget for junior marketing staff but lack the executive oversight to turn those activities into measurable ROI.

The Solution

Acting as a fractional commercial asset, I stepped in to steer high-level strategic conversations with the board, while simultaneously diving into the trenches to ensure the day-to-day marketing activities actually aligned with the sales targets.

“He can steer high-level conversations regarding strategy but still get involved in the day-to-day activities where required. A true commercial asset.”

Sam Bond — Creditplus
03 Chimney Geeks
Executive Case Study

Turning marketing spend into profit

The Challenge

Disconnected marketing efforts that weren’t translating into high-value, profitable sales.

The Solution

A complete audit of their sales and marketing needs. By aligning the lead generation strategy directly with the sales floor’s operational capacity, we fundamentally shifted the quality of the pipeline.

“He has taken the time to understand our business, our sales and marketing needs… the value and profit of jobs has improved.”

Graham Parnell — Chimney Geeks
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