The turnaround framework.
We don't guess. We diagnose the leaks, rebuild the operational infrastructure, and hire the A-players required to scale your revenue.
Transforming an underperforming marketing department isn't about running better ads; it's about structural alignment. Here is the exact three-phase methodology we use to turn your marketing spend into measurable sales pipeline.
The commercial audit & restructure
We begin with a brutal, objective look under the hood of your business. Using AI-assisted interview frameworks, we speak with your existing marketing and sales teams to uncover the real bottlenecks.
- Deep-dive analysis of your current marketing ROI and CRM utilization.
- Objective competency grading of your current marketing staff.
- A definitive “State of the Union” report: who stays, who needs upskilling, and what critical gaps need to be filled.
Sales & marketing alignment (RevOps)
Marketing is useless if sales can’t close the leads. Before you hire anyone new, we build the operational rulebook to ensure complete commercial alignment between your departments.
- Defining strict Lead Qualification (MQL to SQL) thresholds.
- HubSpot and CRM workflow optimization to prevent lead leakage.
- Creation of a bespoke Sales & Marketing Service Level Agreement (SLA) playbook.
The hiring copilot
A bad marketing hire costs an SME upwards of £40,000 in year one. We completely de-risk your growth by stepping in as your fractional hiring advisor to secure talent with true commercial acumen, not just creative flair.
- Crafting highly specific, KPI-driven job descriptions.
- Designing rigorous technical and commercial candidate assessments.
- Conducting the final-stage executive interviews to vet the top 2–3 candidates before you make an offer.
Stop funding a broken system.
If you are ready to align your marketing department with your revenue goals, let's look at your current setup.
Schedule a Discovery Briefing